Master in User Experience Design
Design what people love, and the business behind it. Two degrees. Two ecosystems. One Swiss school.
Next intakes: Geneva Fall 2027 · Barcelona Spring & Fall 2027
One year, two degrees: the STS Master’s, a Swiss award conferred by Geneva Business School, and a Master’s from the Universitat de Barcelona. Both earned on both campuses.
Download the program brochure
Modules, fees, scholarships and intakes in one PDF.
{ Overview }
Every product has users. Very few are designed for them.
A product only works when someone has understood the people who will use it. This Master teaches you to do that: research real users, turn what you learn into a design, build it, test it with real people, and prove its value to the business.
AI is in every subject. You learn to use AI tools to research, prototype and test faster. You also learn to design products that have AI inside them, so they are clear, fair and easy to use. And you never lose sight of the human being: you start the year with human psychology, and you finish it responsible for what you put in front of people.
Program details
What will you learn?
The human side
You start with the human side of the equation: how we perceive, remember, decide and form habits, and how to design for everyone, including people with disabilities.
User research
Then you learn to do research properly: interviews, field studies, surveys and the analysis that turns them into personas, journeys and user stories, with AI as a research assistant, its limits always made clear.
The business side of design
At the same time you learn the business side of design: how to argue the value of UX to a manager, interpret analytics, and run a growth campaign.
Brand voice and content
You create a brand voice and real content for a digital product, ideate a new product in a team, and learn the basics of starting a company.
Wireframes to UI
Wireframes, user flows, clickable prototypes and high-fidelity UI for web and mobile, with a design system you maintain yourself.
Front-end code
You learn enough HTML, CSS and JavaScript to build your own front-end and to talk to engineers as a peer.
Test with real users
Then you test: usability sessions with real users, A/B tests, heat maps, and a prioritised backlog of what to fix.
Lead a design team
You learn to manage a design team, run sprints and present a roadmap.
Career opportunities
{ Contents }
Program contents.
11 subjects · 60 ECTS · Final Project
Semester 1: Understand people
You start with the human side of the equation: how we perceive, remember, decide and form habits, and how to design for everyone, including people with disabilities. Then you learn to do research properly: interviews, field studies, surveys and the analysis that turns them into personas, journeys and user stories, with AI as a research assistant, its limits always made clear. At the same time you learn the business side of design: how to argue the value of UX to a manager, interpret analytics, and run a growth campaign. You create a brand voice and real content for a digital product, ideate a new product in a team, and learn the basics of starting a company. By the end of the semester you can take a real user problem and turn it into a validated business case: a proposition, a model, the numbers behind it, and a pitch ready for investors, business angels or a corporate sponsor.
Semester 2: Build and prove it
Now you make things. Wireframes, user flows, clickable prototypes and high-fidelity UI for web and mobile, with a design system you maintain yourself. You learn enough HTML, CSS and JavaScript to build your own front-end and to talk to engineers as a peer. Then you test: usability sessions with real users, A/B tests, heat maps, and a prioritised backlog of what to fix. You learn to manage a design team, run sprints and present a roadmap.
Final Project
And from the spring you are on your Final Project: a real user problem, primary research, a working prototype, and a defence in front of a committee at the end of the year.
Proof you can show
A defended Final Project, a UX portfolio with research, prototypes and a case study, a design system, working front-end code, and usability test results from real users.
{ Methodology }
3D Learning.
Who you learn with.
Our practical, active and participatory methodology puts you in a real team, with real mentors and a real project. Seven pillars support every program.
Academic Board
Highly qualified instructors and well-known professionals
Project mentors
Real & experienced professionals mentor your digital projects
University
Ensures academic accreditation, quality and certification
Digital companies
Visit and learn from the tech leaders
Entrepreneurs
Inspire your own projects and disruptive digital business
Digital Labs R+D+I
Digital labs & innovation projects exposure
Career mentors
Professional orientation for your digital career
★★★★★
“Thanks to my experience and the connections I made at STS, I was able to meet the right person at the right time and secure my current job.”
Susana Andrea, Chile
STS Alumni · Master in User Experience Design
★★★★★
“Know where you want to go and let every decision move you closer to your goal.”
Humberto Brambila, Mexico
STS Alumni · Master in User Experience Design
★★★★★
“My experience at STS has been very good and I made lifelong friends here!”
Emmanuelle Lima, Brazil
STS Student · Master in User Experience Design
{ Program fees }
Program fees.
The program includes:
{ How to apply }
Five steps to join STS.
If you want to access job opportunities, develop the best digital skills and live the STS experience in Geneva or Barcelona, we just need from you:
Submit your profile
LinkedIn or CV and a motivation letter on your vision of the digital industry.
Interview
The Admissions Team arranges a conversation to see how your profile matches the master.
Admissions review
Our Admissions Board reviews your application. Decision within 48 hours.
Enrollment
If admitted, we guide you through the next steps to join STS.
Join us to shape
the digital future.
We would love you to join this exciting journey of transformation. Connect with us and get personalized information about the program, admissions, scholarships and life in Barcelona. We answer within 48 hours.