Master

Master in AI Leadership & Digital Transformation

AI changes what a company does. You decide what it becomes.

Full-time
Geneva / Barcelona
1 Year
English
60 ECTS
15 subjects
Cohort of 30 or fewer

Next intakes: Geneva Fall 2027 · Barcelona Spring & Fall 2027

One year, two degrees: the STS Master’s, a Swiss award conferred by Geneva Business School, and a Master’s from the Universitat de Barcelona. Both earned on both campuses.

Download the program brochure

Modules, fees, scholarships and intakes in one PDF.

{  Overview  }

The more AI runs, the more leadership matters. Learn to lead the AI-driven company.

Most companies were not born digital. What made them successful was built before AI, and it has to change without losing what works. Most of them know this. What they do not have is a person who can look at the whole business, decide what to change, and lead the people through it. That is the job this Master prepares you for.

In one year you learn to analyse an industry and a company and find where the value is moving. You learn the technologies that are changing business, and how to judge which ones matter. You learn to write a transformation strategy and the financial plan behind it, and to lead the change: the teams, the culture, the resistance, the talent. And you learn to run the transformation the way modern companies do, with agile methods, data and AI.

AI runs through this Master as a leadership skill, not a technical one. You learn how AI and machine learning work, you use AI tools and agents in your own work every day, and you learn to design an AI strategy for a whole company: where it creates value, where it creates risk, and how to use it responsibly. You will not build the models. You will decide where they are used, and you will lead the people who build them.

Program details

FormatFull-time · Geneva / Barcelona
DurationOne year · 60 ECTS
LanguageEnglish
Entry requirementsBachelor’s in any discipline; no technical experience required
Next intakesGeneva: Fall 2027 · Barcelona: Spring & Fall 2027
Awarded bySTS Master’s (Swiss award conferred by Geneva Business School) & Master’s (Título Propio), Universitat de Barcelona
Cohort30 students or fewer

What will you learn?

Digital transformation

Why digital transformation is as important for business today as the industrial revolution was in its time, the different kinds of transformation, and how to analyse an industry, a company and its customers to find where it can be transformed.

Leadership and change

Leadership and management, your own leadership style, purpose and vision, building and leading teams across cultures, and change management: how people react to change, why they resist, and how to keep them with you.

Technologies and cybersecurity

You learn the technologies changing business, from AI to blockchain and quantum computing, and the cybersecurity every leader must understand.

Marketing and entrepreneurship

You learn digital marketing well enough to brief an agency and judge its results. And you learn to find an opportunity and build a business around it, as a founder or inside a large company.

Data

How to use it to make business decisions and to set up and govern a data project.

AI

How it works, how to use AI tools and agents, how to write an AI strategy for a company and lead AI projects responsibly.

Finance

How to read a company’s accounts, forecast the cost of a transformation and value a project, so your plan is one a CFO will approve.

Agile and IT leadership

You manage the work the agile way, delivering value step by step rather than in one big release. You lead the IT side without being an engineer: teams, roles, vendors, roadmap and technical debt.

Talent and culture

You also work on how to attract, develop and keep digital talent, and on the employee experience that makes change last.

Career opportunities

Digital transformation manager or director
AI strategy or AI transformation lead
Innovation manager
Chief digital officer track
Transformation consultant
Founder of your own digital venture

{  Contents  }

Program contents.

15 subjects · 60 ECTS · Final Project

Download the brochure

Semester 1: See the change, and lead it

You start with the big picture: why digital transformation is as important for business today as the industrial revolution was in its time, the different kinds of transformation, and how to analyse an industry, a company and its customers to find where it can be transformed. You study real transformation cases from many industries and propose transformation plans of your own and at the same time you learn to lead. Leadership and management, your own leadership style, purpose and vision, building and leading teams across cultures, and change management: how people react to change, why they resist, and how to keep them with you. You learn the technologies changing business, from AI to blockchain and quantum computing, and the cybersecurity every leader must understand. You learn digital marketing well enough to brief an agency and judge its results. And you learn to find an opportunity and build a business around it, as a founder or inside a large company. By the end of the first semester you can look at a company, see where it must change, and explain it to the people who have to do it. Running the transformation, with data, AI, money and people, is the work of the second semester.

Semester 2: Run the transformation

In this semester you learn the tools of the job. • Data: how to use it to make business decisions and to set up and govern a data project. • AI: how it works, how to use AI tools and agents, how to write an AI strategy for a company and lead AI projects responsibly. • Finance: how to read a company’s accounts, forecast the cost of a transformation and value a project, so your plan is one a CFO will approve. You manage the work the agile way, delivering value step by step rather than in one big release. You lead the IT side without being an engineer: teams, roles, vendors, roadmap and technical debt. Because transformation is above all a people transformation, you also work on how to attract, develop and keep digital talent, and on the employee experience that makes change last. The law that applies, from data protection and e-commerce to tax and labour rules, completes the picture.

Final Project

From the spring you work on your Final Project, usually a complete Digital Transformation Plan for a real company: where it is today, where it should go, and how to get there, from strategy and AI to people and financials, presented to a committee at the end of the year. This is not a final project. It is your first transformation.

Proof you can show

A defended Final Project, a complete Digital Transformation Plan for a real company, an AI strategy, a financial plan and a business case you have pitched.

{  Methodology  }

3D Learning.
Who you learn with.

Our practical, active and participatory methodology puts you in a real team, with real mentors and a real project. Seven pillars support every program.

Academic Board

Highly qualified instructors and well-known professionals

Project mentors

Real & experienced professionals mentor your digital projects

University

Ensures academic accreditation, quality and certification

Digital companies

Visit and learn from the tech leaders

Entrepreneurs

Inspire your own projects and disruptive digital business

Digital Labs R+D+I

Digital labs & innovation projects exposure

Career mentors

Professional orientation for your digital career

Discover the fullmethodologyTechnical, business & innovation, and core skills.

★★★★★

“Thanks to my experience and the connections I made at STS, I was able to meet the right person at the right time and secure my current job.”

Susana Andrea, Chile

Susana Andrea, Chile

STS Alumni · Master in AI Leadership & Digital Transformation

★★★★★

“Know where you want to go and let every decision move you closer to your goal.”

Humberto Brambila, Mexico

Humberto Brambila, Mexico

STS Alumni · Master in AI Leadership & Digital Transformation

★★★★★

“My experience at STS has been very good and I made lifelong friends here!”

Emmanuelle Lima, Brazil

Emmanuelle Lima, Brazil

STS Student · Master in AI Leadership & Digital Transformation

{  Program fees  }

Program fees.

The program includes:

Two degrees: the STS Master’s, a Swiss award conferred by Geneva Business School, and a Master’s from the Universitat de Barcelona
Admission feedback 24-48 hours after your application
High-quality instruction & reduced groups of students per class
Connection with the digital industry

Geneva

21.500 CHF

Geneva · Fall 2027 intake

Apply for Geneva

Barcelona

Born in Barcelona

17.500 €

Barcelona · Spring & Fall 2027 intakes

Apply for Barcelona

{  How to apply  }

Five steps to join STS.

If you want to access job opportunities, develop the best digital skills and live the STS experience in Geneva or Barcelona, we just need from you:

1

Apply online or via email

Complete the application form or send it to [email protected]

2

Submit your profile

LinkedIn or CV and a motivation letter on your vision of the digital industry.

3

Interview

The Admissions Team arranges a conversation to see how your profile matches the master.

4

Admissions review

Our Admissions Board reviews your application. Decision within 48 hours.

5

Enrollment

If admitted, we guide you through the next steps to join STS.

{  Request info  }

Join us to shape
the digital future.

We would love you to join this exciting journey of transformation. Connect with us and get personalized information about the program, admissions, scholarships and life in Barcelona. We answer within 48 hours.