Master in AI Leadership & Digital Transformation
AI changes what a company does. You decide what it becomes.
Next intakes: Geneva Fall 2027 · Barcelona Spring & Fall 2027
One year, two degrees: the STS Master’s, a Swiss award conferred by Geneva Business School, and a Master’s from the Universitat de Barcelona. Both earned on both campuses.
Download the program brochure
Modules, fees, scholarships and intakes in one PDF.
{ Overview }
The more AI runs, the more leadership matters. Learn to lead the AI-driven company.
Most companies were not born digital. What made them successful was built before AI, and it has to change without losing what works. Most of them know this. What they do not have is a person who can look at the whole business, decide what to change, and lead the people through it. That is the job this Master prepares you for.
In one year you learn to analyse an industry and a company and find where the value is moving. You learn the technologies that are changing business, and how to judge which ones matter. You learn to write a transformation strategy and the financial plan behind it, and to lead the change: the teams, the culture, the resistance, the talent. And you learn to run the transformation the way modern companies do, with agile methods, data and AI.
AI runs through this Master as a leadership skill, not a technical one. You learn how AI and machine learning work, you use AI tools and agents in your own work every day, and you learn to design an AI strategy for a whole company: where it creates value, where it creates risk, and how to use it responsibly. You will not build the models. You will decide where they are used, and you will lead the people who build them.
Program details
What will you learn?
Digital transformation
Why digital transformation is as important for business today as the industrial revolution was in its time, the different kinds of transformation, and how to analyse an industry, a company and its customers to find where it can be transformed.
Leadership and change
Leadership and management, your own leadership style, purpose and vision, building and leading teams across cultures, and change management: how people react to change, why they resist, and how to keep them with you.
Technologies and cybersecurity
You learn the technologies changing business, from AI to blockchain and quantum computing, and the cybersecurity every leader must understand.
Marketing and entrepreneurship
You learn digital marketing well enough to brief an agency and judge its results. And you learn to find an opportunity and build a business around it, as a founder or inside a large company.
Data
How to use it to make business decisions and to set up and govern a data project.
AI
How it works, how to use AI tools and agents, how to write an AI strategy for a company and lead AI projects responsibly.
Finance
How to read a company’s accounts, forecast the cost of a transformation and value a project, so your plan is one a CFO will approve.
Agile and IT leadership
You manage the work the agile way, delivering value step by step rather than in one big release. You lead the IT side without being an engineer: teams, roles, vendors, roadmap and technical debt.
Talent and culture
You also work on how to attract, develop and keep digital talent, and on the employee experience that makes change last.
Career opportunities
{ Contents }
Program contents.
15 subjects · 60 ECTS · Final Project
Semester 1: See the change, and lead it
You start with the big picture: why digital transformation is as important for business today as the industrial revolution was in its time, the different kinds of transformation, and how to analyse an industry, a company and its customers to find where it can be transformed. You study real transformation cases from many industries and propose transformation plans of your own and at the same time you learn to lead. Leadership and management, your own leadership style, purpose and vision, building and leading teams across cultures, and change management: how people react to change, why they resist, and how to keep them with you. You learn the technologies changing business, from AI to blockchain and quantum computing, and the cybersecurity every leader must understand. You learn digital marketing well enough to brief an agency and judge its results. And you learn to find an opportunity and build a business around it, as a founder or inside a large company. By the end of the first semester you can look at a company, see where it must change, and explain it to the people who have to do it. Running the transformation, with data, AI, money and people, is the work of the second semester.
Semester 2: Run the transformation
In this semester you learn the tools of the job. • Data: how to use it to make business decisions and to set up and govern a data project. • AI: how it works, how to use AI tools and agents, how to write an AI strategy for a company and lead AI projects responsibly. • Finance: how to read a company’s accounts, forecast the cost of a transformation and value a project, so your plan is one a CFO will approve. You manage the work the agile way, delivering value step by step rather than in one big release. You lead the IT side without being an engineer: teams, roles, vendors, roadmap and technical debt. Because transformation is above all a people transformation, you also work on how to attract, develop and keep digital talent, and on the employee experience that makes change last. The law that applies, from data protection and e-commerce to tax and labour rules, completes the picture.
Final Project
From the spring you work on your Final Project, usually a complete Digital Transformation Plan for a real company: where it is today, where it should go, and how to get there, from strategy and AI to people and financials, presented to a committee at the end of the year. This is not a final project. It is your first transformation.
Proof you can show
A defended Final Project, a complete Digital Transformation Plan for a real company, an AI strategy, a financial plan and a business case you have pitched.
{ Methodology }
3D Learning.
Who you learn with.
Our practical, active and participatory methodology puts you in a real team, with real mentors and a real project. Seven pillars support every program.
Academic Board
Highly qualified instructors and well-known professionals
Project mentors
Real & experienced professionals mentor your digital projects
University
Ensures academic accreditation, quality and certification
Digital companies
Visit and learn from the tech leaders
Entrepreneurs
Inspire your own projects and disruptive digital business
Digital Labs R+D+I
Digital labs & innovation projects exposure
Career mentors
Professional orientation for your digital career
★★★★★
“Thanks to my experience and the connections I made at STS, I was able to meet the right person at the right time and secure my current job.”
Susana Andrea, Chile
STS Alumni · Master in AI Leadership & Digital Transformation
★★★★★
“Know where you want to go and let every decision move you closer to your goal.”
Humberto Brambila, Mexico
STS Alumni · Master in AI Leadership & Digital Transformation
★★★★★
“My experience at STS has been very good and I made lifelong friends here!”
Emmanuelle Lima, Brazil
STS Student · Master in AI Leadership & Digital Transformation
{ Program fees }
Program fees.
The program includes:
{ How to apply }
Five steps to join STS.
If you want to access job opportunities, develop the best digital skills and live the STS experience in Geneva or Barcelona, we just need from you:
Submit your profile
LinkedIn or CV and a motivation letter on your vision of the digital industry.
Interview
The Admissions Team arranges a conversation to see how your profile matches the master.
Admissions review
Our Admissions Board reviews your application. Decision within 48 hours.
Enrollment
If admitted, we guide you through the next steps to join STS.
Join us to shape
the digital future.
We would love you to join this exciting journey of transformation. Connect with us and get personalized information about the program, admissions, scholarships and life in Barcelona. We answer within 48 hours.