Master in Digital Product Management

You start where every product starts: recognizing an unmet need, a customer pain point, or a gap in the current market. You learn to discover real needs, define the problem, and test ideas quickly with prototypes and experiments. You learn the basics of UX and UI design, so you can design the first version of a product yourself and work with designers as an equal. You learn to read product data and define the KPIs that show whether a product is working. A product is also a business, and you learn that side too. You study how technology has changed whole industries, how platforms and digital business models work, and how to take a product to market, whether your customer is a consumer or a company. You look at the technologies that are coming next, from AI and the Internet of Things to blockchain and quantum computing, and you learn to judge which of them matter for your product and when. And you take your first steps as an entrepreneur: how to find an opportunity, build a business around it and raise the money to launch it. By the end of the first semester you can turn a product idea into a proposal worth funding. Building it, running it and leading the team that delivers it is the work of the second semester.

In the first semester you found the right product. Now you learn to deliver it. You write the product strategy and the roadmap, you manage the backlog, and you run the work in sprints with Scrum and Kanban, the methods real product teams use every day. You work the way the best teams work: product manager, designer and engineer together, discovering what to build and building it at the same time. You also learn to manage technology without writing code. You understand how software is built, what it costs, when to build and when to buy, and how to tell whether an engineering team is healthy. You learn to write an AI strategy and to lead the projects that put it into practice. And in Product Cases you study real products that succeeded and real products that failed, make the decision you would have made, and defend it in front of the class.

From the spring you work on your Final Project: a real opportunity, your own user research, a product strategy with prototypes, metrics and a go-to-market plan, presented to a committee at the end of the year. It is the proof that you can do the whole job, from idea to launch.

A defended Final Project, a product prototype you designed, a product strategy with roadmap and KPIs, an AI strategy for a real company case, and a business plan you have pitched.